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Frequency
Monthly (11 issues per year)
Established
December 1988
Annual subscription price
$80 including GST
Cover price
$8.90 including GST | Audience
PC buyers and users, primarily in business.
Circulation 15,017 *
Readership 133,000 **
* Audit Bureau of Circulations July 07 - June 08
**Nielsen Media Research National Readership Survey July 07 - June 08 |
We live in exciting times. Compared to what’s to come, today’s internet is child’s play, and our PCs and mobiles mere toys. The technology revolution has only just begun, and will change the way we work – and play – far more than the industrial revolution before it. As New Zealand’s best-read technology magazine, PC World is guiding small business and consumers towards our digital future.
THE PC WORLD READERS
The persuaders They have to have it now. PC World readers love technology.
They are early adopters whose own purchasing power, plus advice to friends,
neighbours and workmates, makes or breaks products.
Readers trust PC World for buying advice. We’ve worked hard to earn it. Our Auckland Test Centre is the only facility of its type in New Zealand, drilling hardware and software through tests that simulate real-world tasks, and our writers have a dozen Qantas Media and MPA Awards between them.
Beyond the PC: As the definition of personal computing expands, so PC World continues to expand its coverage beyond PCs to areas like cellphones, game consoles and all forms of digital entertainment.
Our coverage of broadband also continues to expand, and during 2006 PC World overtook NetGuide to become New Zealand’s best-read magazine about the internet too.
Breakthrough online success: The success of our website also displays how firmly PC World has crossed over into the mainstream: pcworld.co.nz gets more traffic than any Australasian technology magazine’s website. And in Nielsen//NetRatings’ general magazines and newspapers category, pcworld.co.nz is the top rating magazine website in the country.
AWARDS
• Business Magazine of the Year (MPA Awards 2001)
• Business Editor of the Year/Chris Keall (MPA Awards 2002)
• IT Feature Writer/Paul Brislen (Qantas Media Awards 2003)
• Magazine Website of the Year (MPA Awards 2004)
• IT Columnist of the Year/Geoff Palmer (Qantas Media Awards 2004)
• Reviewer of the Year/Scott Bartley (Qantas Media Awards 2008)
AUDIENCE***
- 79% of PC World readers are male.
- More than 70% advise others on PC, internet or consumer electronics purchases.
- 91,000 are the primary household income earners.
- 46% have a household income above $60,000.
- 90% purchase on quality, not price.
- 27% are NZSEI ranges 5 or 6.
- 34% have a personal income above $50,000.
- 40% own their own home.
- 15% own their own home without mortgage.
- 19% are aged 20-29 years.
- 20% are aged 30-39 years.
- 23% are aged 40-49 years.
- 46.5% have a degree from a university or tertiary diploma.
*** PC World Reader Surveu
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Contacts
| Editorial |
 | Ted Gibbons - Editor
Harley Ogier - Reviews Editor
James Heffield - Staff Writer
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| Subscriptions |
| Merlyn Gibson - Subscriptions Manager
Julie Fraser - Bulk & Corporate Subscription Sales
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| Advertising |
| Phillip Albrey - Sales Manager, PCWorld
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| Production |
| Linda Tran - Sales & Production Co-Ordinator
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