Quickflix launches in NZ

Update 11:44am:

Quickflix has no plans to launch a DVD service in New Zealand, the company announced today.

"Fatso are operating and there are potential issues for us around that," said Quickflix NZ's managing director, Paddy Buckley.

He also said there were issues with getting DVDs imported from Australia classified for rental.

The company also made some announcements about how the service will work on Sony Bravia TVs and the PlayStation 3.

On the Bravia TVs, the resolution will be set by the user's internet connection. Video goes up to 720p. If the user's internet connection is too slow, however, the user can manually set it up to play in 720p and leave it to buffer.

On the PlayStation 3, on the other hand, the resolution is set by the graphics settings on the console. As most users have the graphics set to HD, video should play in the highest possible definition.

'Smooth streaming', 720p content will be available on Quickflix's website for Mac and PC.

For those who don't have zero-rated Quickflix access, file sizes are shown in the synopsis of a video.

In terms of content, Buckley said plenty more was on the way, but HBO TV shows were a no-go because of Sky's licensing deals. However he hoped that would change in the future.

Buckley also said that not all of the company's titles were shown on the website, as particular, curated titles had been featured.

"At the moment some of the negativity is suggesting that's all we've got, and that's the end of it, and it's not," he said.

"So you've got series one, and number two, and you don't have number eleven of the series. Well, you just sort of start at the beginning. So there is a constant refreshing and there's curating and search engine refreshing and all the rest of it, so it's designed to make it a more friendly user experience."

The company will be adding about 100 titles a week.

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