Google Nexus 4 smartphone hits NZ
Google’s highly-anticipated Nexus 4 smartphone will launch on 12 December through 2degrees.Siobhan Keogh | Thursday, December 06 2012 | 15 Comments
Google and LG launch Google Nexus 4 smartphone
Google’s highly-anticipated Nexus 4 smartphone launched in December last year through 2degrees.
The device, which was in such hot demand that it had sold out overseas, costs $799 through the carrier.
The Nexus 4 has a quad-core, 1.5GHz Snapdragon processor and runs Android 4.2 (Jellybean). It also has 2GB RAM, and a large 4.7-inch IPS display with a 1280 by 768 pixel resolution.
The Nexus 4 is the first Google-branded device to be designed by LG. Previously Samsung had the honours.
2degrees chief marketing officer Malcolm Phillips said the device was perfect for “dedicated Android fans”.
The Nexus 4 also features near-field communications technology, and an 8MP camera.
Google wont subsidise the device here because their movies/music/book service are where they make the real money on this. Since we don't get those here, they'd be making a loss. That and they are in no rush to release the movies music and books here any time soon because our data speed, prices and coverage are still poor compared to most developed countries and would stunt the service.
It has nothing to do with tax or shipping rates. It's Google being sensible.
Posted by rob at 20:02:48 on December 9, 2012
So if you were going to buy the Nexus 7 16GB model in California it would cost you US$233 or about NZ$280 at today's rates. My Dad bought his at JBHifi before Christmas for NZ$333. Only NZ$53 (18%) difference.
If you were going to buy the Nexus 4 16GB model in California it would cost you US$394 or about NZ$475 at today's rates. If you buy it at 2degrees for NZ$799 it is NZ$324 (68%) difference.
So why do they need to mark up the phone by so much here? Both devices are accessing the same content.
Posted by Gasman at 21:25:25 on January 15, 2013
Posted by Anonymous at 20:06:05 on December 8, 2012
Posted by Bob at 14:21:14 on December 9, 2012
Posted by Anonymous at 1:25:51 on December 11, 2012
Posted by sephiroth at 14:01:43 on December 14, 2012
If 2degrees is getting the phone from LG, then they're probably being over charged. I find it hard to believe that they've bumped up the price so much on their own.
This kind of over pricing is what I would expect from the likes of Vodafone or Telecom, but not 2degrees.
If someone from 2degrees is reading this, your customers want to know the reason for the huge price. If its not in your control, be honest and open about it - that is what we expect from you. If it is under your control, then you have a much bigger problem than an over priced phone on your hands : losing the trust of your customers.
Posted by Carleeto at 14:33:56 on December 7, 2012
Posted by Bob at 14:15:14 on December 9, 2012
$200 - Google standard price
$150 - Google order 1m+ units so get a discount
$150 - Google sells it from their webstore at no margin
$140 - Google even goes a bit radical and decides to lose $10 per unit, entirely possible
$200 - Carrier standard price
$220 - with handling & distribution costs
$280 - with 20% standard margin for channels (margin is off the sell price NOT mark-up - very diff things).
So very easy to see how price becomes double, and perhaps exchange rates and GST add a bit too.
Truth is that Google selling outright is good for Consumers, but killing everyone else who lives on hardware margins. That's what Google do - destroy value in markets for legacy players, just ask the news papers.
Does this matter? Depends if there will be anyone left to make the devices...
Posted by Bob at 22:13:11 on December 6, 2012
Posted by Doug at 22:32:57 on December 6, 2012
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